SaaS Software and Competitive Advantage

Where’s the differentiation?

We all know we need our business to achieve competitive advantage to increase profitability. But if we implement the same best-of-breed SaaS platforms as our rivals, how do we differentiate? The answer is both in how the platform is uniquely implemented for our business and how we operate the software after it goes live.

Porter’s book on Competitive Advantage remains a key strategy text (image by author)